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User Qualities

Who are the users? How many? Where are they located? Device types?

  • Initial discussion: 5 min.
  • Extended UX discussion: 30 min.
Tips
  • User qualities impact the type of app, framework, delivery and projected growth.
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User Characteristics​

  • Demographics:
    • Age, gender, location, and other characteristics.
  • Acquisition:
    • How the user acquired the app, such as through an app store or referral from another user.
  • Device:
    • Device the user is using to access the app, such as the device model, operating system, and screen resolution.
  • Network:
    • Network the user is connected to, such as the carrier and connection type.
  • Special Needs:
    • Users with accessibility issues or other special needs.
  • Goals:
    • What the user is trying to achieve by using the app, such as completing a task or finding information.
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User Story​

  • Context:

    • Understanding the situation and environment in which the user is using the app, such as location, time of day, and device being used.

  • Persona:

    • Understanding the user's personality, behavior, and preferences to create personalized experiences.

  • Funnel:

    • Understanding the user's journey through the app, from awareness to conversion or completion of a task.

  • Segments:

    • Understanding how the user's behavior and characteristics can be grouped into segments, such as power users or casual users.

  • Churn:

    • Understanding the rate at which users stop using the app and identifying why they are leaving.

User App Usage (general)​

  • Engagement:

    • How often and for how long the user engages with the app, such as session length and frequency.

  • Retention:

    • How long the user continues to use the app after the initial installation.

  • Usage:

    • Information about how the user interacts with the app, such as the features used, the screens viewed, and the actions taken.

  • Revenue:

    • Revenue generated by the user, such as in-app purchases or subscriptions.

  • Feedback:

    • How the user interacts with the app and what feedback they provide, such as ratings and reviews.

User Activity level (user type)​

  • Active Users:
    • Users who regularly use the app, have longer session times, and have a high retention rate.
  • Inactive Users:
    • Users who rarely use the app, have shorter session times, and have a low retention rate.
  • Power Users:
    • Users who use the app frequently and have a high level of engagement, such as a high number of sessions per day or week.
  • Casual Users:
    • Users who use the app less frequently and have a lower level of engagement, such as a lower number of sessions per day or week.
  • Heavy Users:
    • Users who spend a lot of time in the app, such as several hours per day or week.
  • Light Users:
    • Users who spend less time in the app, such as a few minutes per day or week.
  • Loyal Users:
    • Users who continue to use the app over a long period of time.
  • Churned Users:
    • Users who stop using the app after a short period of time.
  • Feature-Driven Users:
    • Users who use a specific feature of the app frequently.
  • Navigation Driven Users:
    • Users who navigate through different screens of the app frequently.
  • Repeat Users:
    • Users who perform similar actions frequently.

Extended​

These additional question may or may not be relevant to the app. Some may not be applicable, or could possibly not be allowed in your jurisdiction (check with compliance).

User Characteristics questions​

  • Who is the target audience for the app?
  • What are the users' needs and goals for using the app?
  • What are the users' pain points and frustrations with current solutions?
  • What are the users' technical abilities and familiarity with technology?
  • What are the users' cultural and linguistic backgrounds?
  • What are the users' age range, gender and other demographics?
  • How will users access the app (mobile, desktop, web)?
  • What are the users' internet connectivity and network conditions?
  • What are the users' habits and behaviors?
  • What are the users' levels of motivation and engagement?
  • What are the users' expectations and assumptions about the app?
  • What are the users' willingness to pay for the app or in-app purchases?
  • What are the users' privacy concerns?
  • What are the users' hobbies and interests?
  • What are the users' mobile device and operating system preferences?
  • What is the users' income level? (if applicable)
  • What is the users' preferred time of the day to use the app?
  • What is the users' education level? (if applicable)
  • What is the users' occupation? (if applicable)
  • What is the users' marital status? (if applicable)
  • What is the users' family status? (if applicable)
  • What is the users' race/ethnicity? (if applicable)
  • What is the users' geographical location?
  • What is the users' preferred language?
  • What is the users' religious affiliation? (if applicable)
  • What is the users' political affiliation? (if applicable)